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Wendy Williams and husband Kevin Kevin hunter unveil a new partnership with Snack Pop

Innovation reigns at Sweets & Snacks Expo: Butterfinger popcorn

Butterfinger Candy Pop stands out at the Sweets and Snacks convention this week. Check out the article below from the Chicago Tribune!

Chicago Tribune: Corilyn ShropshireContact Reporter

Sweet and Savory met this week at McCormick Place, and brought with them funky fun flavors such as honey sriracha, cauliflower pretzels and organic dried veggies and nuts smothered in salt and pepper.

The annual Sweets & Snacks Expo is where food manufacturers show off a smorgasbord of flavors in new products, with the hopes of enticing retailers to make room on their shelves. This year’s assortment featured 800 companies spread out over about 4 acres that were seeking a piece of what market research firm IRI says is a $25 billion treats market. The event isn’t open to the public.

Here are some of the trends that stood out:

Over-the-top treats reign. Among the newcomers: candy coated popcorn, like Nestle’s Butterfinger candy smothered over popcorn, or Reese’s Outrageous! Bar, with milk chocolate, Reese’s Pieces and the currently superhot candy ingredient: caramel.

Unusual flavor combinations are trendy. Winners of the expo’s innovation contest were snacks and sweets rich with flavor mixes. Three examples: Gone Rogue’s Chicken Bacon High Protein Chips, made with “quality cuts of chicken”; Hershey’s Gold Bar, a combination of salty, crunchy bits of peanuts and pretzels with carmel-flavored creme; and Combos’ Honey Sriracha snacks.

Healthy indulgences aim at the good/bad in you. You’re trying to be healthy, but you also have an urge to splurge. In an age of increased health consciousness, snack and confectionery makers are trying to satisfy those indulgences without the guilt.

Sahale Snacks’ fruit and nut mixes are some of the industry’s hottest sellers, as are anything made with chickpeas and other legumes, according to Larry Levin, executive vice president at IRI.

Hankering for salt but don’t want the wheat? You’ll soon be able to try From the Ground UP’s Cauliflower Pretzels, made with cassava and cauliflower. Craving pork rinds, but afraid of the fat? Southern Recipe offers gluten-free Blackberry Habanero Oven Baked Pork Rinds coated in sunflower oil. For cracker addicts, there’s In Season’s Crispy Trail Mix Crackers, made with mung beans, cashew nuts and raisins and then baked.

“It used to be sweet and salty, one or the other,” said Levin. “Now there’s a plethora of options for both.”

Store brands are on the upswing. Brands such as Target’s Archer Farms and Trader Joe’s are emphasizing better and fewer ingredients and organic snacks that fit in with the appetite for “healthy and natural” eating. The strategy is fostering brand loyalty: if Trader Joe’s Coffee Toffee Shortbread Cookies are your passion, you’re unlikely to venture to another store to find something that tastes similar.

“Some consumers don’t even know the difference between a retailer’s own brand versus a national brand,” said Sally Lyons Wyatt, an executive vice president at IRI. “It’s appealing to consumers who want just a little bit more for themselves, and getting something that’s just a bit more high-end organic … because consumers love to treat themselves.”

Bringing impulse buys to online shopping. A staple of the sweets and snacks business has been impulse buys as you stand in the checkout line, giving in to that Snickers bar you’ve been eyeing. Euromonitor International’s Jared Koerten said fewer trips to the grocery store mean fewer opportunities for impulse purchases, even as online snack sales are exploding. “These changes are happening a lot faster than people realize,” he said.

At the show Tuesday, he was telling attendees to consider placing vending machines in grocery stores’ click and collect lockers, where consumers pick up orders placed online. Koerten also suggested asking online shoppers if they want extra items, such as a cookie, a nutrition bar or a soda as they check out.

crshropshire@chicagotribune.com

Twitter @corilyns

Cookie Pop shined at the SIMPLY NYC event!

Cookie Pop was honored to be a part of the SIMPLY NYC conference on February 10th to kick off New York Fashion Week!

Spotted on Shelves: The Impulsive Buy

Check out Butterfinger's feature on theimpulsivebuy.com

"Not the butter I’m used to on popcorn, but still looks good." (Spotted by Carla at Winco.)

For the full feature click HERE

Cookie Pop Supports Model Basketball!

Model Basketball is a first-of-its-kind athletic event with agency-represented models and social media influencers that takes place around Mercedes Benz Fashion Week.

Model Basketball's goal is to add a new dimension to the festivities of fashion week, events that celebrate the sporting aspect of the fashion industry, recognizes brands that shape our daily identities, highlights artistry in all forms and gives back to the local and global communities.

Check out more about Model Basketball Here

Cookie Pop Now Available Online!

Cookie Pop straight to your door... yes please! Shop our online store now!

Slumber Party in a graveyard?

What's better than simply watching The Big Lebowski? Having a slumber party in a Hollywood graveyard, and watching it with hundreds of others while eating Cookie Pop! Check out the photos from Cinespia Hollywood HERE

Cookie Pop Supports Hilarity for Charity!

On June 8th, the Cookie Pop team supported the 3rd annual Hilarity for Charity event in NYC at Webster Hall.

Hilarity for Charity is a movement led by Seth Rogen and Lauren Miller Rogen to inspire change and raise awareness of Alzheimer’s disease among the millennial generation. This year they raised nearly $400,000! Visit http://hilarityforcharity.org/ to donate now!

The Cookie Pop team with Christopher smith , the executive director of the Alzheimer's association

The Cookie Pop Team with Seth Rogan

Underground Lauderdale Fashion Weekend

Cookie Pop made a debut at the Underground Lauderdale Fashion Weekend that showcased an amazing array of programming headlined by a Nicole MillerRunway Show hosted by renown "Project Runway" Judge Nina Garcia, with additional shows that featured a dozen rising design stars, a fashion marketplace, and some incredible New York inspired nightlife including a Closing Party hosted by the "Queen of the Night" Susanne Bartsch. All occurred in beautiful Fort Lauderdale in FATVillage (Arts District), with off-shoot events around the city. Check out some Pictures from the event below! FORT LAUDERDALE, FL - MARCH 31: Nina Garcia Hosts The Nicole Miller 2017 Spring Collection At The Underground Lauderdale Fashion Weekend (Photo by Alexander Tamargo/Getty Images for Underground Lauderdale)FORT LAUDERDALE, FL - APRIL 01: Cookie Pop on display (Photo by Alexander Tamargo/Getty Images for Underground Lauderdale)FORT LAUDERDALE, FL - MARCH 31: Designer Nicole Miller attends The Nicole Miller 2017 Spring Collection (Photo by Alexander Tamargo/Getty Images for Underground Lauderdale) FORT LAUDERDALE, FL - APRIL 01: Guests enjoying (Photo by Alexander Tamargo/Getty Images for Underground Lauderdale)

Cookie Pop hits the Red Carpet at Critics' Choice Awards

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Snack Pop featured on EXTRA!

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Innovation reigns at Sweets & Snacks Expo: Butterfinger popcorn

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Cookie Pop shined at the SIMPLY NYC event!

Date

Spotted on Shelves: The Impulsive Buy

Date

Cookie Pop Supports Model Basketball!

Date

Cookie Pop Now Available Online!

Date

Slumber Party in a graveyard?

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Cookie Pop Supports Hilarity for Charity!

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Underground Lauderdale Fashion Weekend

Date

Cookie Pop hits the Red Carpet at Critics' Choice Awards

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